| Why Free Stuffs And Freebie Sites Are Popular On Industrialized Countries by Manolito Montala | | Once I've read a book the millionaire next door that mentioned about the attitude of rich people who were frugal and financially fit. They were compared to those who were physically fit and exercise regularly. Isn't it those who have those bulges have to exercise to burn those calories? It is ironic... Full Article | | Views: 8; Rating: N/A; Article Word Count: 420; Article Characters Count: 2313 |
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| Branded Email: Email Branding is the Next Generation of Email by Jason DeVelvis | | All You Need is Branded Email
Or
Always Branded Email There to Remind Me For the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples. (Well, some computers... Full Article | | Views: 285; Rating: N/A; Article Word Count: 1208; Article Characters Count: 6809 |
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| Branding: Bring Back the Jingle. by Dina Giolitto | | Did you grow up in the '70s and '80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain. Today, advertisers still use jingles to help identify their brand, but not nearly as much as they did "back in the day." Why is this? Part of it is ... Full Article | | Views: 102; Rating: N/A; Article Word Count: 717; Article Characters Count: 3914 |
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| Branding: You are the Brand by Daniel Sitter | | What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing ... Full Article | | Views: 327; Rating: N/A; Article Word Count: 771; Article Characters Count: 4523 |
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| Business Case Study Automotive Detailing Franchise Company by Lance Winslow VII | | How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops... Full Article | | Views: 130; Rating: N/A; Article Word Count: 899; Article Characters Count: 4915 |
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| Corporate Internet Branding is only Part of A Business Success by Amanda Ayles | | Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm talking about. But oddly enough, I've found ... Full Article | | Views: 487; Rating: N/A; Article Word Count: 860; Article Characters Count: 4884 |
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| Corporate Logo Design – 6 Keys to Success by Ray Smith | | A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo. Following certain basic ... Full Article | | Views: 262; Rating: N/A; Article Word Count: 716; Article Characters Count: 4071 |
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| Extreme Makeover — Small Business Edition by Jeanna Pool | | Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves. After awhile, they realize that what they did is unprofessional, it doesn't work, it's not what they want, it's not what they need, it's ugly, ... Full Article | | Views: 70; Rating: N/A; Article Word Count: 678; Article Characters Count: 4005 |
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| Hiring the Right Graphic Designer for Your Small Business by Jeanna Pool | | Every small business needs it, but not many have it. I am not talking
about cash flow, clients or even your product or services to sell. Yes, all
of these things are absolutely necessary. But, what I am talking about is
something most small business owners overlook. It is the need to hire
an ... Full Article | | Views: 323; Rating: N/A; Article Word Count: 1258; Article Characters Count: 7071 |
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| How Brand as an Intellectual Property has Led to Corporate Globalisation? by Solomon Prabakar | | Introduction Globalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable features of these material changes are witnessed in the development and growth of web, satellite transmission, fibre-... Full Article | | Views: 255; Rating: N/A; Article Word Count: 1459; Article Characters Count: 9389 |
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| How Much Is A Great Business Logo Really Worth? by Curtis D. Tucker | | A great logo can help a business project a positive image while a bad
logo can bring a negative impression about a company. For many
companies, a logo is the only identifiable mark a potential customer may
ever see, so it needs to be memorable, descriptive and easily
recognizable. If a logo ... Full Article | | Views: 325; Rating: N/A; Article Word Count: 1829; Article Characters Count: 10161 |
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| Image is EVERYTHING by Jeanna Pool | | The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged. Image is everything and it will affect your business either positively or ... Full Article | | Views: 71; Rating: N/A; Article Word Count: 768; Article Characters Count: 4250 |
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| Importance of Business Branding by Nell Taliercio | | Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one. The goal in business branding is to give consumers a visual image of your company. ... Full Article | | Views: 425; Rating: N/A; Article Word Count: 338; Article Characters Count: 2018 |
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| Mascots – The Killer Promotional Concept by Vinodh Pushparaj | | Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness." Your great customer support and product quality sticks only so long. You got to remind folks often that you are there alive and well waiting for the next ... Full Article | | Views: 224; Rating: N/A; Article Word Count: 605; Article Characters Count: 3437 |
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| Picking The Design Company Which Is Right For You by Eduardo Pereira | | So you've decided to go for it you're ready to choose a design company to create your logo and other marketing materials. It seems easy enough. After all, when you make a purchase online of, say, a book, you simply go to an online bookstore. You already know what you're buying. But now it's not ... Full Article | | Views: 118; Rating: N/A; Article Word Count: 646; Article Characters Count: 3546 |
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| Pressure Washing Companies and Co-Branding by Lance Winslow V | | Pressure washing companies often miss what we call super niche' markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry is the signage business. For a pressure washing company with no relatives or friends in that ... Full Article | | Views: 55; Rating: N/A; Article Word Count: 583; Article Characters Count: 3241 |
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| Product Positioning for Enterprise Software and Information Technology Companies by Ash Seha | | Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, it's remarkable how much the properties of good positioning resemble the properties of a good lie. Like an effective lie, an ... Full Article | | Views: 257; Rating: N/A; Article Word Count: 403; Article Characters Count: 2337 |
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| The Aim of the Name by Don Pooley | | Large corporations spend lavish amounts seeking names for
their products that grab a consumer, or convey positive
feelings. Book authors do the same. As do magazine writers. So, say you are planning something that needs a name: your
new company, a speech, an article, your website, your ... Full Article | | Views: 500; Rating: N/A; Article Word Count: 675; Article Characters Count: 3717 |
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| The MOST Expensive Mistake You Can Make by Jeanna Pool | | Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some even have MBA's or PhD's. But, most who own their own business just have a passion for what they do. So, they try to make a difference...and ... Full Article | | Views: 115; Rating: N/A; Article Word Count: 698; Article Characters Count: 3984 |
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| Trade Journals in Franchising by Lance Winslow VII | | As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference. They use to give away subscriptions to Successful Franchising on franchise web sites; unfortunately that magazine was... Full Article | | Views: 170; Rating: N/A; Article Word Count: 531; Article Characters Count: 3038 |
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| 10 Secrets for Free Media Placement by Marisa D'Vari | | Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book? Follow these top ten tips for 2005 and it will
be your most profitable year yet! 1. Write an attention grabbing headline. Realize that your headline must immediately
"... Full Article | | Views: 474; Rating: N/A; Article Word Count: 540; Article Characters Count: 2983 |
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| 9 Keys to an Effective Logo by Erin Ferree | | The right logo, with the right characteristics, will boost your visibility, credibility and memorablity which means more business for you! These characteristics include:
Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways... Full Article | | Views: 305; Rating: N/A; Article Word Count: 356; Article Characters Count: 2042 |
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| Are You Brand Worthy? by Kim A. Castle | | Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear. While out speaking on branding, the question that... Full Article | | Views: 406; Rating: N/A; Article Word Count: 944; Article Characters Count: 5208 |
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| Are You Brand Worthy? Are You Brand Worthy? by Kim A. Castle | | Branding is a one hot topic, although it is wildly misunderstood. To make things
even more confusing, branding is often tossed in the same basket as marketing
which makes its application to an entrepreneur or sole-practioner even more
unclear. While out speaking on branding, the question... Full Article | | Views: 68; Rating: N/A; Article Word Count: 993; Article Characters Count: 5564 |
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| Brand Components by Alicia Smith | | Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other symbol that identifies your goods and services. It's what makes you different from everyone else in business. What are some of the ... Full Article | | Views: 431; Rating: N/A; Article Word Count: 1178; Article Characters Count: 6408 |
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| Brand Equity - Brand Identity Guru by Scott D. White | | 7 Qualities Of A Strong Brand: 1. Commands premium pricing while retaining loyalty 2. Shortens the sales cycle 3. Deflects competition 4. Resists commoditization 5. Establishes top of mind awareness (mindshare) 6. Generates referral "word of mouth" momentum Full Article | | Views: 293; Rating: N/A; Article Word Count: 2124; Article Characters Count: 12835 |
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| Brand Lo-o-o-o-o-ve... by John Jordan | | So... how have you been building your brand lately? Now, I'm writing this in my best Barry White voice... "How's
your Brand Lo-o-o-o-o-ve, baby?" It may sound obvious, but increase Brand Love by branding better. Branding your business better will help you increase awareness,
... Full Article | | Views: 75; Rating: N/A; Article Word Count: 646; Article Characters Count: 3585 |
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| Brand Love, Part 2 by John Jordan | | Last issue, I talked about increasing your Brand Love- meaning to increase the affection that prospects and customers feel toward your business. Why? Because increasing "affection" will build relationships. Those relationships, if made strong enough by increased Brand Love, build a ... Full Article | | Views: 489; Rating: N/A; Article Word Count: 874; Article Characters Count: 5090 |
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| Brand Strategy - Brand Identity Guru by Scott D. White | | If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand or have its famous brand but no facilities which would you choose? It's not a trick question. But it demonstrates the power of the brand. Walk into any bank and say "hi I'm Coca Cola... Full Article | | Views: 257; Rating: N/A; Article Word Count: 515; Article Characters Count: 3200 |
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