| Year of the Pig Can Mean Big Bucks for You! by Letitia S. Wright, D.C | | The Year of the Pig is being seen as a great marketing boon. By connecting to the Chinese New Year with promotional information for your business, you can raise the brand awareness of products to an all time high. Your market does not have to be the Chinese or Chinese- Americans to use this ...
Full Article | | Views: 0; Rating: N/A; Article Word Count: 371; Article Characters Count: 1972 |
|
|
| Seven Fatal Flaws Guaranteed to Kill Your PR Campaign by Jeff Crilley | | After more than two decades of beating the streets as a TV reporter, I've discovered that most public relations efforts fall short because of a combination of errors. And none of them have to do with funding. They are simple things that must be avoided if you want to impress the press.
7) ...
Full Article | | Views: 0; Rating: N/A; Article Word Count: 689; Article Characters Count: 3843 |
|
|
| The Art of Generating Free Press by Bill Todd | | Suppose you were given the task of selecting a restaurant for a special family celebration. Coincidentally, you read a single paragraph in the local newspaper about a hometown chef who had just won a statewide cooking contest. This same story appeared right next to a half-page, four-color, expensive... Full Article | | Views: 12; Rating: N/A; Article Word Count: 448; Article Characters Count: 2752 |
|
|
| 33 Reasons To Do A News Release by Harry Hoover | | News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press. Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way... Full Article | | Views: 131; Rating: N/A; Article Word Count: 305; Article Characters Count: 1852 |
|
|
| 6 Steps to Using Trade Magazines To Reach Customers by Martin Cohn | | When developing a publicity campaign for their business
many owners overlook the importance of trade magazines
and journals as vehicles for reaching new customers. While
mass media publications have widespread readership, the
targeted nature of trade publications make the information
that ... Full Article | | Views: 488; Rating: N/A; Article Word Count: 628; Article Characters Count: 3898 |
|
|
| Building Community Support for Project Permitting, Construction, and Marketing by Martin Cohn | | Redevelopment is replacing new construction throughout the Greater Boston area, as construction costs climb and the commercial/retail vacancy rate reaches new (and alarming) levels. Redevelopment of highly visible, publicly owned or historic properties~ such as
shipyards, air bases, and ... Full Article | | Views: 97; Rating: N/A; Article Word Count: 1406; Article Characters Count: 8954 |
|
|
| Effective Media Relations – You Won't be Talking to the Media Without It. by Mark Croxford | | The media's role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions. Setting up and maintaining good relationships with ... Full Article | | Views: 338; Rating: N/A; Article Word Count: 495; Article Characters Count: 3017 |
|
|
| How to Generate Free Publicity for Your Product, Service, or Cause by Thom Reece | | One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY. Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, ... Full Article | | Views: 44; Rating: N/A; Article Word Count: 1507; Article Characters Count: 8704 |
|
|
| How To Get An Avalanche Of Free Publicity For Your Home Business. by Duane Shinn | | There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapers One way is to compose a ... Full Article | | Views: 265; Rating: N/A; Article Word Count: 463; Article Characters Count: 2450 |
|
|
| How to Use Community Relations to Grow Your Business by Michele Pariza Wacek | | Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become involved in your community. For instance: * ... Full Article | | Views: 282; Rating: N/A; Article Word Count: 856; Article Characters Count: 5025 |
|
|
| How To Use PR To Build Your Business by Lisa Packer | | Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations. But the chances of those stories coming to you on their own are very slim. That's why smart ... Full Article | | Views: 250; Rating: N/A; Article Word Count: 470; Article Characters Count: 2518 |
|
|
| How to Write a Media Release That Wins You Coverage & Exposure by Laura Aldridge | | The Today show? The New York Times? Vanity Fair? What's your dream hit? While nothing inspires more fear and trepidation in public relations professionals than media relations, it doesn't have to be complicated. There are 2 keys to a press release... the Headline and making sure it doesn't sound ... Full Article | | Views: 35; Rating: N/A; Article Word Count: 1180; Article Characters Count: 6888 |
|
|
| How to Write News Releases that Get Noticed by Claire Cunningham | | What do you do with junk mail? Are you like me? I toss this stuff without opening it unless I see some benefit. Publication editors do the same. They toss news releases that don't demonstrate a benefit to their audience. What's the difference between a release that gets used and one ... Full Article | | Views: 448; Rating: N/A; Article Word Count: 372; Article Characters Count: 2168 |
|
|
| Media Relations: Should You Pay For News Coverage, Part II by Brad Phillips | | Last month, we told you about "pay for play," a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these "news" programs will air a puff piece about your company or organization. But in most cases, these pay for play ... Full Article | | Views: 377; Rating: N/A; Article Word Count: 670; Article Characters Count: 3840 |
|
|
| 10 Ways to Get the Media to Love You by Margie Fisher | | So you've put yourself "out there" with a public relations campaign. Your dealings with the media now become critical. Those relationships with the media can make or break your public relations efforts. Here's how to get the media to love you: 1. When the media calls, stop what you are ... Full Article | | Views: 491; Rating: N/A; Article Word Count: 750; Article Characters Count: 4174 |
|
|
| 3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure by Joe Nicassio | | 1) Establish Rapport, then get the editor/producer excited. There's not a shortage of stories, but there is a shortage GREAT stories. If you
are exciting, unique, or provocative that may be exactly what you need to get
the attention of the editor/producer. 2) Think Audience. ... Full Article | | Views: 279; Rating: N/A; Article Word Count: 288; Article Characters Count: 1646 |
|
|
| 3 Reasons to Tap into the Power of Publicity by Jenna-Lyn Rounsaville Roman | | Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, radio and television interviews and Internet forums and much more. These are just a few reasons you should ... Full Article | | Views: 276; Rating: N/A; Article Word Count: 227; Article Characters Count: 1374 |
|
|
| Are You Newsworthy? by Harry Hoover | | Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media. That's not to say a news release shouldn't be done about it. There are audiences besides the media - like employees, customers and trade allies - to whom ... Full Article | | Views: 95; Rating: N/A; Article Word Count: 458; Article Characters Count: 2619 |
|
|
| Can Small PR Firms Deliver Huge Results? by Robert A. Kelly | | They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs. But, chances are the top producers among small PR... Full Article | | Views: 186; Rating: N/A; Article Word Count: 1035; Article Characters Count: 6174 |
|
|
| Credibility Lost or Gained, Are you Prepared? by Maria Boomhower | | If a reporter approached you about an interview, would you know what to say do or even how to dress for one? Would you know how to answer questions?
Have you ever wondered what the secret of working effectively with the media is? Do you wonder how to increase or even have quality ... Full Article | | Views: 55; Rating: N/A; Article Word Count: 559; Article Characters Count: 3005 |
|
|
| Do-It-Yourself Public Relations by Bonnie Jo Davis | | "Advertising is what you pay for. Publicity is what you pray for." What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You may or may ... Full Article | | Views: 214; Rating: N/A; Article Word Count: 967; Article Characters Count: 5620 |
|
|
| Five Great News Stories You're Sitting On Right Now by George Hopkin | | Smaller companies don't always have the budget - or inclination - to retain a PR
hotshot to tell the world about their business success, but that doesn't mean they
aren't a ready source of news. The problem is it's often dull news which is ignored by all except the industry press
and ... Full Article | | Views: 394; Rating: N/A; Article Word Count: 1060; Article Characters Count: 5977 |
|
|
| How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now by Angela Garcia | | Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible making it a tough sell for many P.R. professionals. It is our job to sell the concept and show the client how it will enhance marketing efforts and, in many cases, replace costly or one-off ... Full Article | | Views: 343; Rating: N/A; Article Word Count: 990; Article Characters Count: 5930 |
|
|
| How To Make Time For Public Relations by Joe Nicassio | | "Don't say you don't have enough time. You have exactly the same number of
hours per day that were given to Helen Keller, Pasteur, Michalangelo, Mother
Theresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein." H. Jackson Brown Jr. Okay, Let me be frank. Marketing... Full Article | | Views: 433; Rating: N/A; Article Word Count: 271; Article Characters Count: 1437 |
|
|
| How to Share Your Success Story Without Sounding Like You Are Bragging by Kivi Leroux Miller | | A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging? Tell the story of your success using one of these... Full Article | | Views: 348; Rating: N/A; Article Word Count: 474; Article Characters Count: 2709 |
|
|
| Killer Press Kits - Press Kits That Demand Attention by Annette Gisby | | So, you've had your book published or you've gone the self-published route, but what do you do now? You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit. First of all, don't panic. A press kit is not some magical entity... Full Article | | Views: 181; Rating: N/A; Article Word Count: 385; Article Characters Count: 2060 |
|
|
| Media Relations: When Numbers Lie by Brad Phillips | | NUMBERS, NUMBERS EVERYWHERE You just placed a terrific story on the local news. Your boss asks you how many people saw it. "Well," you say, "The latest Nielsen ratings showed that 211,000 people watch the 11 o'clock news on Channel 7 each night." "Terrific," your boss says. "... Full Article | | Views: 424; Rating: N/A; Article Word Count: 426; Article Characters Count: 2474 |
|
|
| Media Training 101: When 60 Minutes Knocks On Your Door by Nancy Stern | | You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Unless you've had media training you know most businesspeople would rather face a ... Full Article | | Views: 260; Rating: N/A; Article Word Count: 695; Article Characters Count: 3849 |
|
|
| Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours? by Nancy Stern | | Just about anyone who has been in the public eye has a story of the media interview that went south. "I talked to that reporter for an hour and all they used was a ten-second sound bite!" or, "He said he wanted to ask me about X when that was just a way to get in the door so he could talk about... Full Article | | Views: 137; Rating: N/A; Article Word Count: 585; Article Characters Count: 3200 |
|
|
| Media Training: How to Tell a More Interesting Story by Brad Phillips | | PRESIDENT BUSH TELLS A STORY On March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledged a person in the audience and told her story. President Bush told the crowd he had ... Full Article | | Views: 475; Rating: N/A; Article Word Count: 657; Article Characters Count: 3795 |
|
|
|