http://www.articlefeedster.com Free Reprint Article Feedster and Web Site Content - Business (PR) en-us http://www.ezinearticles.us/articles/Business:PR/Year-of-the-Pig-Can-Mean-Big-Bucks-for-You-.htm The Year of the Pig is being seen as a great marketing boon. By connecting to the Chinese New Year with promotional information for your business, you can raise the brand awareness of products to an all time high. Your market does not have to be the Chinese or Chinese- Americans to use this ... 14548 Tue, 15 Apr 2008 13:07:04 GMT http://www.ezinearticles.us/articles/Business:PR/Seven-Fatal-Flaws-Guaranteed-to-Kill-Your-PR-Campaign.htm After more than two decades of beating the streets as a TV reporter, I've discovered that most public relations efforts fall short because of a combination of errors. And none of them have to do with funding. They are simple things that must be avoided if you want to impress the press. 7 ... 14340 Tue, 15 Apr 2008 13:07:03 GMT http://www.ezinearticles.us/articles/Business:PR/The-Art-of-Generating-Free-Press.htm Suppose you were given the task of selecting a restaurant for a special family celebration. Coincidentally, you read a single paragraph in the local newspaper about a hometown chef who had just won a statewide cooking contest. This same story appeared right next to a half-page, four-color, expensive... 14079 Mon, 05 Jun 2006 13:07:01 GMT http://www.ezinearticles.us/articles/Business:PR/33-Reasons-To-Do-A-News-Release.htm News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press. Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way... 12394 Sat, 18 Feb 2006 03:02:36 GMT http://www.ezinearticles.us/articles/Business:PR/6-Steps-to-Using-Trade-Magazines-To-Reach-Customers.htm When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as vehicles for reaching new customers. While mass media publications have widespread readership, the targeted nature of trade publications make the information that ... 12390 Sat, 18 Feb 2006 03:02:36 GMT http://www.ezinearticles.us/articles/Business:PR/Building-Community-Support-for-Project-Permitting-Construction-and-Marketing.htm Redevelopment is replacing new construction throughout the Greater Boston area, as construction costs climb and the commercial retail vacancy rate reaches new and alarming levels. Redevelopment of highly visible, publicly owned or historic properties such as shipyards, air bases, and ... 12377 Sat, 18 Feb 2006 03:02:36 GMT http://www.ezinearticles.us/articles/Business:PR/Effective-Media-Relations-You-Won-t-be-Talking-to-the-Media-Without-It-.htm The media's role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions. Setting up and maintaining good relationships with ... 12391 Sat, 18 Feb 2006 03:02:36 GMT http://www.ezinearticles.us/articles/Business:PR/How-to-Generate-Free-Publicity-for-Your-Product-Service-or-Cause.htm One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY. Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, ... 12387 Sat, 18 Feb 2006 03:02:36 GMT http://www.ezinearticles.us/articles/Business:PR/How-To-Get-An-Avalanche-Of-Free-Publicity-For-Your-Home-Business-.htm There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapers One way is to compose a ... 12395 Sat, 18 Feb 2006 03:02:36 GMT http://www.ezinearticles.us/articles/Business:PR/How-to-Use-Community-Relations-to-Grow-Your-Business.htm Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become involved in your community. For instance: ... 12382 Sat, 18 Feb 2006 03:02:36 GMT http://www.ezinearticles.us/articles/Business:PR/How-To-Use-PR-To-Build-Your-Business.htm Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations. But the chances of those stories coming to you on their own are very slim. That's why smart ... 12380 Sat, 18 Feb 2006 03:02:36 GMT http://www.ezinearticles.us/articles/Business:PR/How-to-Write-a-Media-Release-That-Wins-You-Coverage-and-Exposure.htm The Today show The New York Times Vanity Fair What's your dream hit While nothing inspires more fear and trepidation in public relations professionals than media relations, it doesn't have to be complicated. There are 2 keys to a press release... the Headline and making sure it doesn't sound ... 12388 Sat, 18 Feb 2006 03:02:36 GMT http://www.ezinearticles.us/articles/Business:PR/How-to-Write-News-Releases-that-Get-Noticed.htm What do you do with junk mail Are you like me I toss this stuff without opening it unless I see some benefit. Publication editors do the same. They toss news releases that don't demonstrate a benefit to their audience. What's the difference between a release that gets used and one ... 12376 Sat, 18 Feb 2006 03:02:36 GMT http://www.ezinearticles.us/articles/Business:PR/Media-Relations-Should-You-Pay-For-News-Coverage-Part-II.htm Last month, we told you about quot;pay for play, quot; a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these quot;news quot; programs will air a puff piece about your company or organization. But in most cases, these pay for play ... 12384 Sat, 18 Feb 2006 03:02:36 GMT http://www.ezinearticles.us/articles/Business:PR/10-Ways-to-Get-the-Media-to-Love-You.htm So you've put yourself quot;out there quot; with a public relations campaign. Your dealings with the media now become critical. Those relationships with the media can make or break your public relations efforts. Here's how to get the media to love you: 1. When the media calls, stop what you are ... 5803 Sat, 18 Feb 2006 03:02:34 GMT http://www.ezinearticles.us/articles/Business:PR/3-Essential-Elements-For-Turning-Your-PR-Pitch-Into-Publicity-Exposure.htm 1 Establish Rapport, then get the editor producer excited. There's not a shortage of stories, but there is a shortage GREAT stories. If you are exciting, unique, or provocative that may be exactly what you need to get the attention of the editor producer. 2 Think Audience. ... 5816 Sat, 18 Feb 2006 03:02:34 GMT http://www.ezinearticles.us/articles/Business:PR/3-Reasons-to-Tap-into-the-Power-of-Publicity.htm Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, radio and television interviews and Internet forums and much more. These are just a few reasons you should ... 5815 Sat, 18 Feb 2006 03:02:34 GMT http://www.ezinearticles.us/articles/Business:PR/Are-You-Newsworthy-.htm Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media. That's not to say a news release shouldn't be done about it. There are audiences besides the media - like employees, customers and trade allies - to whom ... 5822 Sat, 18 Feb 2006 03:02:34 GMT http://www.ezinearticles.us/articles/Business:PR/Can-Small-PR-Firms-Deliver-Huge-Results-.htm They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs. But, chances are the top producers among small PR... 5862 Sat, 18 Feb 2006 03:02:34 GMT http://www.ezinearticles.us/articles/Business:PR/Credibility-Lost-or-Gained-Are-you-Prepared-.htm If a reporter approached you about an interview, would you know what to say do or even how to dress for one Would you know how to answer questions Have you ever wondered what the secret of working effectively with the media is Do you wonder how to increase or even have quality ... 5859 Sat, 18 Feb 2006 03:02:34 GMT http://www.ezinearticles.us/articles/Business:PR/Do-It-Yourself-Public-Relations.htm quot;Advertising is what you pay for. Publicity is what you pray for. quot; What is a small business owner to do You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion One thing is for certain. You may or may ... 5861 Sat, 18 Feb 2006 03:02:34 GMT http://www.ezinearticles.us/articles/Business:PR/Five-Great-News-Stories-You-re-Sitting-On-Right-Now.htm Smaller companies don't always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn't mean they aren't a ready source of news. The problem is it's often dull news which is ignored by all except the industry press and ... 5804 Sat, 18 Feb 2006 03:02:34 GMT http://www.ezinearticles.us/articles/Business:PR/How-to-Make-Publicity-Work-for-Your-Business-Six-P-R-Strategies-to-Use-Right-Now.htm Public Relations or P.R. is a wonderful, yet often overlooked marketing tool. P.R. is an intangible making it a tough sell for many P.R. professionals. It is our job to sell the concept and show the client how it will enhance marketing efforts and, in many cases, replace costly or one-off ... 5808 Sat, 18 Feb 2006 03:02:34 GMT http://www.ezinearticles.us/articles/Business:PR/How-To-Make-Time-For-Public-Relations.htm quot;Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michalangelo, Mother Theresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein. quot; H. Jackson Brown Jr. Okay, Let me be frank. Marketing... 5818 Sat, 18 Feb 2006 03:02:34 GMT http://www.ezinearticles.us/articles/Business:PR/How-to-Share-Your-Success-Story-Without-Sounding-Like-You-Are-Bragging.htm A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging Tell the story of your success using one of these... 5814 Sat, 18 Feb 2006 03:02:34 GMT http://www.ezinearticles.us/articles/Business:PR/Killer-Press-Kits-Press-Kits-That-Demand-Attention.htm So, you've had your book published or you've gone the self-published route, but what do you do now You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit. First of all, don't panic. A press kit is not some magical entity... 5812 Sat, 18 Feb 2006 03:02:34 GMT http://www.ezinearticles.us/articles/Business:PR/Media-Relations-When-Numbers-Lie.htm NUMBERS, NUMBERS EVERYWHERE You just placed a terrific story on the local news. Your boss asks you how many people saw it. quot;Well, quot; you say, quot;The latest Nielsen ratings showed that 211,000 people watch the 11 o'clock news on Channel 7 each night. quot; quot;Terrific, quot; your boss says. quot;... 5824 Sat, 18 Feb 2006 03:02:34 GMT http://www.ezinearticles.us/articles/Business:PR/Media-Training-101-When-60-Minutes-Knocks-On-Your-Door.htm You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Unless you've had media training you know most businesspeople would rather face a ... 5807 Sat, 18 Feb 2006 03:02:34 GMT http://www.ezinearticles.us/articles/Business:PR/Media-Training-201-The-Reporters-Have-Done-Their-Homework-Have-You-Done-Yours-.htm Just about anyone who has been in the public eye has a story of the media interview that went south. quot;I talked to that reporter for an hour and all they used was a ten-second sound bite! quot; or, quot;He said he wanted to ask me about X when that was just a way to get in the door so he could talk about... 5806 Sat, 18 Feb 2006 03:02:34 GMT http://www.ezinearticles.us/articles/Business:PR/Media-Training-How-to-Tell-a-More-Interesting-Story.htm PRESIDENT BUSH TELLS A STORY On March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledged a person in the audience and told her story. President Bush told the crowd he had ... 5810 Sat, 18 Feb 2006 03:02:34 GMT